MEDIA INDULGING IN "EXCESS KILL"

A sensible media has to guard itself from the pitfalls of "under-reporting" and "excess-reporting".

Media has already started "bulletins" and "stories" almost every minute.

Sathya Sai Baba as a God man may be enjoying a celebrity status, because of the huge foreign donations he gets. Besides, he may be having Presidents, Governors, and Chief Ministers as his devotees.

Still, Media cannot indulge in an overkill of the event of his death.

True : Difficult to measure what is excess and what is short.

Need for discretion and self-discipline : Media has to apply its mind. A channel cannot run blindly, because some other competitor is also running blindly.

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